![]() Seemingly not the most earth-shattering demonstration, but it was painting a negative picture for supermarkets that they were greedy. Several videos emerged online that went quickly viral, showing protestors marching into stores and buying all the milk off the shelves as a form of ‘protest’ against the unfair pricing. Tensions boiled over recently and the farmers spoke out about the poor income they receive from supermarkets for the milk they distribute. Unrelenting consumer demand and the continual growth of convenience shopping have spelt bad news for farmers in recent times. In this post, we'll take a look at some of the best and worst examples of crisis communication and discover valuable lessons that these responses can impart.ġ0.) Morrison’s ‘Milk for Farmers’ (2015) A reputation is a delicate thing, which can take years to build up and mere moments to sully.Īnd the way a company communicates with stakeholders and the general public during a crisis can be pivotal in determining whether it bounces back stronger than ever or is irrevocably tarnished by its response to the situation.
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